Bright Grey Life Insurance And Critical Illness Insurance
Bright Grey was originally set up by Royal London. The reasons for this insurance company being set up were due to a study done by the Swiss Re Term and Health watch. The results of this study confirmed that there was a £2.3 trillion insurance gap in the United Kingdoms on the life cover market. There was another study carried out in February 2008 on critical illness cover by Mintel which collated information to confirm that 85% of the United Kingdoms residents did not have any form of critical illness cover in force and that a huge 91% of them didn’t have and income protection insurance. Royal London saw a gap in the market and realised that these statistics could cause some financial hardship in the future to the United Kingdoms residents and decided upon setting up a company which became called Bright Grey.
Royal London’s intentions when setting up bright Grey were to provide the citizens of the United Kingdom with various different types of insurance products which were to be accessible and flexible. By doing this they hoped that this would encourage more people to think about and actually take out a form of protection insurance. This would not only be protecting the insured but also their loved ones. When Bright Grey was set up one of the main considerations that were taken into account was to ensure that all of their policy terms and conditions and literature had all of the industry related language removed and it put into plain and simple English that anyone could understand. Bright Grey then went on to cut all of their literature back to basics so that existing and potential customers could understand what was in front of them. Along with this Bright Grey wanted to ensure that their insurance polices offered to potential customers were flexible and fit well with their clientele’s lives and lifestyles.
When it comes to customer service with Bright Grey it is second to none, they specifically employ people who are easy to work with and want to help customers out as best they can , along with ensuring all customers that are with Bright Grey are treat fairly. If you ever have any dealings with Bright Grey you will realise that the staff and teams you communicate with have many years experience and are very knowledgeable about their products that they have to offer. The advisors within this company have experience to enable customers to discuss their needs and requirements and for them to advise upon the best level of coverage available for their needs and at the best possible rates. Along with contacting an advisor of Bright Grey customers can also use their interactive website. This allows customers to view all of the policies offered by Bright Grey and the terms and conditions that they have to offer.
A good service that Bright grey have to offer on their website is a lifetime calculator. This enables the customers to enter their own personal information into it and it will give an advisory amount of covereage that they ought to take out. This is only for guidance purposes though.